How can social e-commerce rely on WeChat mini programs to achieve marketing fission?

How do social e-commerce mini-programs achieve fission marketing?

The social e-commerce industry has already begun to be laid out, and the number of employees has already exceeded 80 million. We can see from the number of employees that the industry has signs of rapid development, which has also made the concept of social e-commerce more popular among e-commerce companies. Recognized by business giants, many traditional e-commerce sellers or companies that are optimistic about the industry have begun to gradually enter the field of social e-commerce to seek development. WeChat mini programs are favored by many companies and merchants because of their natural social attributes. , so most companies will choose to rely on the mini program platform to implement the social e-commerce operating model. So after the development is completed, how does the social e-commerce mini program achieve fission marketing?

How can social e-commerce rely on WeChat mini programs to achieve marketing fission?
Social e-commerce

1. Drain traffic at low prices: Many companies develop small programs immediately, but cannot make good use of “social attributes”. Why is this? The main reason is that there is no commercial value that can be brought by complete social interaction, and the traditional e-commerce operation thinking is still used to dominate the operation of small programs, so the final conversion effect is not optimistic, so the key to attracting traffic at a low price is the first step. You can attract the first batch of “seed users” through low-priced products, and the marketing advantage of low prices is that they can attract users to actively enter the mini program.

2. Marketing fission: After attracting some users at a low price, if you no longer continue to carry out relevant marketing activities, it will be difficult to generate some social fission transformation. The key to generating fission lies in social attributes. Enterprises need to The seed users brought in at low prices will generate user fission by carrying out marketing activities in mini programs, such as: group fission, community fission, welfare fission, distribution fission, etc. Among them, the marketing model of group bargaining is adopted by mini programs. It is used the most by merchants and can achieve user fission the fastest.

3. User precipitation: Although many merchants have also carried out marketing fission activities, when carrying out different marketing activities, they will find that the corresponding monetization effects are different, and the final result of fission is to have more converted orders. , but at this time, we often cannot only focus on conversion and ignore precipitation. When users enter the mini program to place an order, whether they are offline customers or online customers, it is best to “gather” them, so offline customers can be When customers introduce online mini programs, they can also introduce mini program users into the community for precipitation, thereby achieving the effect of a closed-loop fission marketing.

Nowadays, the main reason why many companies are optimistic about the social e-commerce industry is because when the traffic dividend fades and operating costs continue to rise, they can achieve “low cost and gain traffic” through social activities or user sharing and forwarding. The new e-commerce operation model is a very good choice, and after social media can continuously promote word-of-mouth, its own brand awareness will also generate corresponding commercial value through social forwarding and other forms, which also means that social e-commerce will become a new development trend, but it must be mentioned that many merchants often do not make good use of the “social” attribute when operating social e-commerce mini programs, so the effects of social e-commerce are not fully demonstrated, and they want mini programs Achieving good long-term turnover cannot be achieved by just one or two activities. It also requires a planning and positioning for long-term development.

Like (0)
Previous 2023-11-08 20:42
Next 2023-11-08 21:07


  • Why does the relationship between mini programs and traditional e-commerce point to “reshaping”?

    Since the advent of Mini Programs, Tencent has made improvements to the WeChat ecological environment in recent years. From marketing functions to the addition of video accounts and live broadcast components, the WeChat platform has become more and more diverse and can form a “closed” platform. The sales environment makes it difficult for users to jump out when browsing WeChat. So why does the relationship between mini programs and traditional e-commerce point to “reshaping”? The inevitable product of the times Every era has its own particularly outstanding products. If the…

  • How can WeChat official accounts and mini programs help merchants realize advertising monetization?

    How to use WeChat public accounts and mini programs to realize advertising monetization? In the past two years, the development of WeChat mini programs has been “unprecedented”. However, although many merchants have settled on the platform, they are not very good at using the “links” with other auxiliary tools on the WeChat platform. As a result, during the operation, they found that they were not able to integrate marketing Not to mention the rapid spread of promotion, it is still impossible to make a profit, and many merchants do not…

  • Everyone is using mini programs, how to use mini programs?

    Original title: Everyone is using mini programs, how to use mini programs? Mini programs appear more and more frequently in people’s daily lives. More and more people use mini programs every day. How to use mini programs? Today I will explain from two points: how individuals use mini programs on WeChat, and how companies (merchants) use mini programs. 1. How do individuals use mini programs on WeChat There are dozens of entrances to WeChat mini programs. It is very convenient for individuals to use mini programs on WeChat. I think…

  • Which is easier to develop, a small program or an app?

    The dividends of small programs and apps are valued by more and more companies, and they are not far behind and want to get a share of it. So, do you know which is easier to develop small programs or apps? Before discussing this issue, we should first understand the difference between the two before making a choice. 1. Target group Mini-programs: Mini-programs can only be used in WeChat, and are limited to WeChat users and the target users of the mini-programs; currently, there are more than 1.2 billion WeChat…

  • What preparations are needed in the early stage of building a mini program mall?

    Nowadays, mini program malls are becoming more and more popular among merchants. They are ready to use without downloading and installation. Coupled with WeChat’s multi-traffic entrance, mini program malls once became a must-have for merchants and enterprises’ traffic. What do you need to prepare in the early stage of building a mini program mall? 1. Early preparation 1. Domain name: The domain name is the brand name of an enterprise on search engines, and it plays a very important role. However, in order to enhance user friendliness, you can choose…

  • What are the preparatory work for developing applets?

    As a popular mobile application, WeChat applets can be used without downloading, which is conducive to promotion and use. It is the first choice for online business expansion or online platform operation. More and more customers prefer small applications on mobile terminals. Program development. Compared with APP, the development of small programs has lower development costs and a shorter launch cycle, allowing customers to save more budgetary costs. However, judging from years of customer connection experience, many customers are mostly engaged in non-software industries and do not have much understanding…