Many businesses are complaining that it is difficult to do business now, so why can other people’s business be done? There must be a reason, right? Can we think about learning from the popular store marketing methods now and see how they operate them.
As an example, let me share with you a game-breaking model – shared store.
The boss is a tie manufacturer. His business has not been doing well, but the product quality and price are still very good. If you can’t sell something with such a good price/performance ratio, you can’t make money. Everyone will be anxious. .
Until one time, the boss understood the shared store model, and then successfully broke through marketing tools such as mini programs, coupons, and distribution, coupled with this thinking.
We can think about it carefully. Does the customer base of tie sales overlap with those of those selling suits and leather shoes? The answer is self-evident. Since they have the same customer base, are the people who come to buy ties also the precise customers who sell leather shoes? After thinking about this, we can think of ways to connect the two stores to help each other and achieve the effect of one plus one being greater than two.
We can go to a business that sells clothing and leather shoes to cooperate. After a customer buys leather shoes, he can get a tie experience coupon worth 20 yuan by adding two yuan. We can screen the precise customers to the store and successfully write them off in the tie merchant applet. .
With a coupon, the leather shoe merchant will automatically receive a ten-yuan commission. The essence of leveraging is to use one or more channels of fast late-stage customers to build trust with customers, quickly close transactions, double your profits, and achieve leapfrog development.
