Physical stores use the “WeChat mini program + private domain traffic” method to move offline business online, allowing more traffic to enter the platform and increasing the exposure of products. From this point of view, WeChat mini program plays an important role in many industries. There is a role in creating a closed marketing loop.
Multi-platform reasonable layout
In the early days of the launch, the only players on the mini program track were WeChat and the top ten mobile phone manufacturers. So far, the mini program track has added Alipay, Toutiao, Douyin, Baidu, Taobao, QQ, 360, 7 major program platforms, all of which are top All traffic platforms hope to build their own or connect to mini programs to create a lighter and more convenient “application ecosystem”. It can be seen that in addition to WeChat, super APP platforms such as Alipay, Baidu, Toutiao, etc. are gradually using WeChat mini programs to release their user traffic. Enterprises must identify and consider the platform that suits them and how to use the platform to accumulate user traffic.
Once developed, it can be published and operated on multiple terminals. Merchants can rely on the user traffic advantages of the platform to attract customers and quickly accumulate their own fans. The more the platform structure is uncertain and the competition is fierce, the more profitable it is. Faced with different mini program platforms, “multi-channel layout” must be the best business strategy for merchants.
Use data for refined operations
In terms of development speed, WeChat mini programs have already gone from the stage of staking out land and growing wildly, to the stage where we must consider how to use data to achieve refined management of private domain traffic.
After merchants implement user retention behavior, they need to view and manage the life cycle of WeChat mini program users. Generally, the life cycle of WeChat mini program users can be divided into four links: from customer acquisition to activation to sharing and finally to conversion rate.
The development of mini programs has spawned many third-party developers, such as Weimeng, Geek Mini Programs, Umeng, etc. In addition to mini program development business, Geek Mini Programs has developed a digital management system for mini program operations. Accurate calculation and analysis of three aspects: people, goods and fields, help merchants identify business problems and provide solutions.
Establish a WeChat mini-program matrix
Today’s Internet is dominated by users. When companies make products and services on the Internet, they must pay attention to the needs of users. For different ecosystems, the needs of users in each ecosystem are different. Enterprises can achieve the purpose of meeting the needs and experiences of users in different ecosystems by establishing a matrix of multi-ecological mini programs, and then reach users in multiple ecosystems to expand Customer acquisition channels.
To lay out the mini program matrix, we must not only establish a mini program matrix under multiple ecosystems, but also establish a mini program matrix in the same ecosystem to form a small closed loop to achieve traffic retention, conversion and activation. Thereby reducing customer acquisition costs.
The market value created by WeChat mini programs for merchants or enterprises is far more than the above. Apple Watch empowers the industry, breaks down the industry’s online and offline barriers, attracts traffic in both directions, improves conversions, and makes it possible for merchants to achieve a turnover of one million. But these are all based on the premise of developing a small program and the purpose of seizing the opportunity.