Since the popularity of “short video” became popular, basically men, women, old and young today will watch videos to obtain information content. Tencent has also begun to take action in this regard, creating a “video account” to make its functions more perfect and in the future In a few years, it is believed that the user traffic brought by video accounts to mini programs will become the main “traffic pool”. So how to use video accounts mini programs? How to operate traffic diversion?
1. “Content is king” for video accounts. In fact, it is not difficult to understand that when we use Douyin in our daily lives, we will also like videos with “quality” content. Therefore, if you want to operate a video account to attract traffic, creating content is particularly critical, such as : The merchant is engaged in maternal and infant products, so the content displayed in the video account should also be relevant to maternal and infant products, so that relevant products can be better brought out into the mini program to generate monetization.
2. “Guidance and management” of friend groups. Furthermore, the “social” nature of WeChat cannot be ignored. The content of our video accounts is more to attract precise customers. After attracting this part of fans, we need The merchant guides the fans of the video account into the WeChat friend group for management. In this way, for example, when the mini program needs to do activities, it can notify the user community of the activities that need to be done in advance and warm them up in advance.
3. Video account “live broadcast warm-up” Of course, the video account can not only be used as content recommendation to attract fans to achieve the purpose of attracting traffic, but also merchants can use the video account to do live broadcast warm-up, so that when carrying goods live in the mini program , can attract more traffic to the live broadcast room, thereby increasing the conversion rate, and can be combined with the diversified marketing tools of the mini program, such as group fights and flash sales, so that the way of product sales can be more attractive. Users convert.
