Someone asked, what should you pay attention to before developing and customizing mini program templates?
First of all, it depends on what your needs are for the mini program.
For example, the common “Guangdong Province Affairs” positioning is a government affairs and people’s livelihood service platform, and the mini program for ordering food out to eat is positioned as a catering service.
Different templates have different values for your brand and products.
If the mini program is not well positioned before development and customization, it will lose its purpose.
So, how should merchants perform positioning analysis on their mini programs?
Analyze target users
Where are the users? Merchant mini programs need to analyze which users they are facing. As long as users recognize it and use it, it can produce the greatest benefits.
For example, shopping mall mini-programs, group discounts, mutual aid discounts, and social sharing are the main reasons for users to use mall mini-programs.
Analyze usage scenarios
Users use mini programs in specific scenarios, so the selected mini program template is closely related to the usage scenario.
The core advantage of mini programs is that they are for temporary use without downloading an APP.
When customizing and developing merchant mini-program templates, you need to consider the scenarios in which users use mini-programs, such as store online display mini-programs, e-commerce transaction mini-programs, and manufacturer agreement mini-programs.
Same mini program, collaborative management of mini programs, etc. They are respectively targeted at display, transaction, fission, and management operation scenarios.
Analyze functional requirements
Merchants must consider analyzing and planning the functions of the mini program to ensure that the functions of the mini program can help users solve problems.
After all, any user who uses a mini program hopes that its functions can help them solve problems.
Only after the user’s problems are solved will the mini program be recognized.
Functions must be industry vertical, comply with user habits, and have an exquisite interface design.