What kind of APP has a higher probability of successful development and operation?
The development of APP is nothing more than to solve the two problems of increasing revenue and reducing expenditure. To put it bluntly, it is an APP that helps you save money and an APP that helps you make money.
Which one specifically?
For example, some offline business models can be profitable with or without an APP. However, developing an APP is just to increase the efficiency of communicating with customers, increasing the efficiency of customers placing orders, and increasing the efficiency of data analysis. Reduce transaction costs, as well as operating costs.
Once this kind of APP is developed, there is a high probability that it will be successful in operation and it will most likely help you make money, but the way it makes money is by saving money. You can make as much as you save.
This type of APP is generally suitable for large enterprises, because only large enterprises have so many costs that can be optimized through APP.
The second type is open source APP, which is made to help you make money. The probability of failure of such projects is very high. The most typical one is the mall-type APP, which has a variety of dazzling marketing functions. I have seen many owners of physical businesses who regard developing a mall type as their last straw because they cannot continue to do offline business. Most of them end up failing in the end.
The key to the success of this type of APP operation lies in strong operational capabilities and capital strength, not in the APP itself. I develop APPs for customers myself, but objectively speaking, APPs are not as magical as you think. It only solves the problem of transaction efficiency, and it has no way to solve the problem of whether to complete the transaction.