WeChat currently has 900 million users, and the dividends behind the mini programs can be imagined. After developing a small program, how to be known to the public is an important issue that small program merchants need to consider.
Let’s talk about the promotion of WeChat Mini Programs today: How to promote WeChat Mini Programs?
1. Promotion of nearby mini programs
The nearby applet is one of the many entrances of the applet. It is reported that advertising channels have also been added, so it is possible to place advertisements on the applet, allowing users to find the applet immediately.
2. Keyword Promotion Mini Program
Last year, the mini program launched the mini program custom keyword promotion function. After the keyword has passed the review, the Mini Program will be more likely to be searched by users through this keyword. For example, if you search for “dinner”, you can find many small programs related to food, and the name of the applet does not necessarily have the word “dinner”. Therefore, the exposure of the Mini Program can be realized by searching keywords.
Currently, a maximum of 10 custom keywords can be set for the Mini Program, and keywords that pass the review can be bound after 7 working days after submission for review.
3. Public account promotion applet
Today, the official account has also become one of the many entrances to the mini program. Advertisers can connect the products of the advertising language applet in the article of the official account.
In addition, the mini program can also be set in the menu bar of the official account, effectively adding the mini program to the WeChat of the fans of the official account.
4. Share applets through social media
At present, after successful payment using the mini program, the social instant discount of the mini program will be generated, and you can receive it immediately after “inviting friends to receive it together”; after the social instant discount is claimed by the user, it will be placed in the card package “My Coupon” If you have opened up the first-level entrance of the card package, you can write it off next time you go to the mini program for consumption and payment, and enjoy this social instant discount benefit; the social instant discount can be reduced instantly through a special mini program Gold card, share it with multiple WeChat friends, or share it with a group.
5. Relying on third parties to promote mini programs
Publish the Mini Program to third-party Mini Programs for publicity in the form of payment.
6. Soft article promotion applet
The promotion of small programs through soft articles, especially the frequent publication of 100,000+ large-scale articles on the official account, has a high promotion efficiency, but the price is also relatively expensive.
