Cloud Canton Fair: A massive “live broadcast business” is coming
On April 7, Premier Li Keqiang chaired an executive meeting of the State Council, which decided that in response to the severe global epidemic situation, the 127th Canton Fair will be heldin mid-to-late June.
As we all know, the Canton Fair is an important platform for China’s foreign trade and opening up to the outside world. It is called the “barometer” and “wind vane” of China’s foreign trade enterprises. Therefore, the hosting of the Canton Fair has an important impact on foreign trade enterprises.
According to reports, this exhibition model will be innovated, using the Internet, big data, VR virtual reality and other real information technologies to hold online exhibitions. A series of innovative models such as “cloud display”, “cloud negotiation” and “cloud signing” will promote China has made major breakthroughs in innovating exhibition marketing and opening up business channels. By then, merchants at home and abroad will display their products online and use advanced information technology to provide all-weather online promotion, supply and purchase matching, online negotiation and other services. From offline to online, brands and buyers from more countries will participate in this event The online Canton Fair promotes trade and cooperation through live online communication on the Internet.
At present, many companies engaged in foreign trade have anticipated the results of the “Cloud Canton Fair” and have already begun to try to change the production capacity marketing model through live broadcast and other methods. Recently, many companies have also intensively consulted on issues related to the development of live broadcast systems. Many companies’ activities and meetings are gradually moving online, and various brands have launched “cloud press conferences” one after another. Major shopping malls, offline chain brands, hotels, tourism, etc. have all launched online live broadcasts. .