In today’s society, WeChat has become one of the indispensable software in people’s daily lives. Therefore, WeChat mini programs have become an important marketing tool for many companies. However, As competition in various industries becomes more intense, the number of mini programs increases. If you want to make your company’s mini programs more likely to be liked by users and stand out among your peers, you need to pay special attention to the optimization of mini programs.
WeChat mini program optimization can be divided into two parts: ranking optimization and performance optimization.
1 . Mini program ranking optimization
(1) Release time
The first is the release time. The ranking of the mini program is closely related to the release time and order. Merchants that enter early will be ranked higher, and users will be more likely to use it.
(2) The name of the mini program
As the so-called name of the mini program, generally speaking, the higher the match between the name and the search keywords, the better the name of the mini program. The shorter the keyword, the higher the ranking will be displayed; and for mini programs, the name is as unique as the official account. Except for mini programs or official accounts under the same subject, which can have the same name, others cannot have the same name.
(3) Mini program usage program
The so-called mini program usage program means that the more users the mini program accumulates, the more users will visit it. Priority is given to users, and the more users there are, the higher the ranking will naturally be
2. Mini program performance optimization
If you want to optimize the mini program, you usually start from the following directions. To improve the mini program Performance helps a lot.
(1) The page is concise and clear
When the page structure of the WeChat mini program is clear, concise and organized, so that people can see at a glance what the mini program is What to do, generally speaking, the page logic of the mini program is pictures-shortcut buttons-products-lists, etc., and titles, coupons, etc. can be added appropriately in the middle.
(2) Original and high-quality content
If you want the mini program to attract users, you need to provide better content within the mini program. Quality, and enterprises can add content in the mini program in a timely manner, add products, functional sections, articles, etc., so that the content of your mini program can be enriched, instead of just being an empty shell;
If a mini program wants to attract users, its name is the key to attracting users to click, and the content is the key to attracting users to use the mini program. A mini program without any content is destined to fail to make users stay.
< strong>(3) Authorization of Mini Programs
When necessary, Mini Programs can request users to authorize login or bind mobile phone numbers when logging in. Although it will block many users, However, most of those who can be authorized are potential users, which can accurately screen users for the mini program to a large extent.