With the same display volume, the traffic of some main images will reach 10%, but the traffic of some main images is only 1%. It is conceivable that the influence of the main image on SEO optimized traffic can directly determine the success or failure of a product.
What should I do if the main image of the merchant with a low click-through rate is replaced?
1. When there is no preferred theme (meaning when you don’t know which one is good)
At this time, do not change the main image when it is about to be removed from the shelf, and do not change it during the peak traffic period.
2. Generally prepare the backup main image in advance
Put it in the second position on the main picture (you can have 5 pictures, and put the backup main picture in the second position), because the picture has no weight when it is uploaded, and some weight will appear after 24-48 hours, especially the main picture .
I don’t know if you have noticed that when you promote the through train, if you add a creative image, if you directly select the main image, there will be a lot of display. If you choose a new image, it will take a while for the display to increase slowly. This is because the weight of the main picture is affected, so I will put the spare one in the second position. If the main picture data is not good, replace the main picture with the second one, and make another one and put it in the second position for future use. spare.
3. It is recommended to replace it in the early morning
Whether you modify the main image, title, detail page, price, etc., it is recommended to do it in the early morning, when the system has the lightest burden, the least traffic and the least impact. It is also the fastest and healthiest time for the system to re-include your new things.
4. If the effect of the main image is particularly poor
I am very sure that the new picture is better than the original one. When you have to change it, if you encounter such a situation, then don’t think about one, two, three, and change immediately regardless of the three or seven twenty one.
5. Pay attention to the following two points when using tools to change the main image:
1) Check the effect on the mobile terminal
It is necessary to ensure that the displayed main image is accurate, and there must be no bugs, unclear images, and blurred ideas.
2) There must be enough presentation
For example: if the number of impressions is 1000, if the click-through rate is 1%, it is equivalent to 10 clicks. It cannot be said that on the first day of my test, one main picture has 5 clicks, and the other main picture has 20 clicks. Are you sure that 20 clicks works better? Answer: Of course not.
To sum up, merchants also need to compare the replacement of the main picture with a low click-through rate, fully clarify the reasons for the low click-through rate before performing the picture change operation, and pay attention to the above points.
