We must understand that small data cannot support the big picture, and it has no practical significance. If you ask 10 people to evaluate the same product, you won’t get high-reference data from 1,000 people. Similarly, mapping also needs data worthy of reference.
So, what characteristics must everyone have when designing the main image ?
Take precautions before they happen, and do a good job of the master map in one step:
1. The design style should be unified
Because the main picture of Taobao baby is extremely important for a baby, and its design style can reflect the overall design style of the baby, and can also attract customers’ attention, attract customers to click to view details, and can also stimulate consumers to buy.
2. The form and content of the main image should be unified
When designing the main picture of the baby, everyone must control a principle, that is, the overall function and effect of the design must go beyond the design of a single component, so that the design of the main picture can achieve the harmony between the various parts in terms of form and content. Effective matching, the matching effect is a kind of sublimation and transcendence.
3. The combination logic of the main image should be unified
If Taobao’s main image wants to play the supporting effect of the main image, then the combination can be divided into three types: function combination, system combination and style combination. You can choose one of them, or you can choose both. The specific logic can be based on your The seller’s own hobbies are determined.
On this basis, we should also pay attention to these issues while designing the main image:
1. The primary and secondary are clearly defined
When designing the main picture of the baby, it must be designed around the main body. Do not display some accessories and props together. This will mislead the seller, and it is impossible for consumers to see the selling point of the baby at a glance.
2. The promotion vision should be well controlled
In order to make the products sell well, some merchants have also carried out some promotional activities for the baby, and the promotion is very strong. At this time, they will make some main pictures and put the words of promotion and discount on it. The result is better than the products. It is also conspicuous, this approach is not advisable!
3. Capture the visual experience
For buyers, they can decide whether the product is what they want through their first impressions, so the main picture must be eye-catching enough so that they are likely to be clicked, browsed and placed an order. Design itself is a relatively difficult thing, because not only the requirements for the designer itself are relatively high, but also the designed things need to be recognized and loved by consumers, and ultimately can bring about transformation. This is the hope of all merchants Design it!
4. The fifth white background image
The fifth picture with a white background is the most important part of the main picture. The fifth picture of the baby is likely to appear on the homepage of mobile phone Taobao. On the one hand, it shows the personality of the baby, and on the other hand, it recommends merchants to display the white background. baby figure.
Buyers click to enter according to the entrance map, so that the probability of adding favorites and purchasing will be relatively higher. A large amount of accurate exposure traffic plus extra traffic from the baby in the product can not only accurately label the product, but also accurately distinguish the crowd, thereby increasing traffic. .
Taobao stores operate different categories of products with different emphasis. For example, the main image of functional products pays more attention to selling points and functions, and the main image of style products pays more attention to the display of details. When designing the main image, merchants should think from the perspective of customers, what kind of product selling points are what customers need, what kind of products can attract customers to click, and so on.
