WeChat Development: Advantages of WeChat Mini Program Mall

As a comprehensive App, WeChat has a huge traffic volume. WeChat mini programs were launched by WeChat in 2017. After several years of development, they have become a part of everyone’s daily life. We use mini programs in many life scenarios.

Mini program malls are designed to satisfy customers’ shopping experience anytime and anywhere. Merchants can use mini programs to combine multiple retail scenarios and services to obtain more traffic, provide customers with more convenience and increase sales.

Although mini program malls have been around for a long time, some businesses don’t know what mini program malls are. They are actually online commercial streets that exist on WeChat. They are used in the form of mini programs and help entrepreneurs increase product sales. Many companies have jumped into the game.

WeChat Development: Advantages of WeChat Mini Program Mall
Mini Program Mall

Advantages of WeChat Mini Program Mall:

1. Convenient and fast

Compared with apps and websites on other shopping platforms, mini programs have a big advantage – convenience and speed. For example, when using apps from other shopping platforms, you not only need to download and install them, but you also need to register and log in. The steps are cumbersome. Even if you don’t use the APP and log in directly to the shopping platform’s website, you still need to go through registration and login.

But WeChat mini programs are different. Since mini programs are used on WeChat, there is no need to download and install them. In addition, when logging in, users can also choose to use their WeChat account to log in to the mini program, and log in with one click. The operation is simple and fast. .

2. Many entrances

As a type of mini program, the mini program mall itself has many open entrances, such as: nearby mini programs, mini program codes, WeChat search, group sharing, friend sharing, official account association, push, etc. More than 50 entrances . These entrances help companies better obtain traffic for conversion and monetization.

3. WeChat assistance

I believe everyone knows that the mini program mall is run on WeChat, which is a big advantage in itself. If you are running a shopping mall website or APP, the first thing you need to do is to have a user base. For a new platform, it is very difficult to obtain traffic.

But WeChat mini programs, backed by WeChat, have 1 billion users. Among these users, there must be many users with related needs. Coupled with nearby mini programs, search discovery mini programs, official account associations, etc., mini programs can easily obtain a large amount of traffic.

4. Scenario marketing

As mentioned above, mini programs have many entrances, including online entrances and offline entrances, and mini program malls are mainly used for shopping, so offline entrances are very important. Many mini program malls are frequently used offline, and coupled with their marketing attributes, many merchants have solved many business problems and greatly saved human, material, financial and other costs, which has greatly improved improve the business efficiency of the store.

5. Low development cost

Enterprises developing WeChat mini programs can not only solve the development cost problem, but also shorten the development cycle. They can also take advantage of the existing marketing trends of WeChat. Users can enter by scanning the QR code.

The WeChat Mini Program Mall is safer and more standardized: Compared with traditional e-commerce, the WeChat Mini Program Mall has a simpler system architecture and saves time and effort in operation. The WeChat Mini Program Mall is unique and user data will not be shared. , trade fairs are safer. This can effectively increase customer loyalty; in addition, the third-party payment function not only improves payment efficiency, but also increases payment security.

Although mini programs have many advantages, the editor still recommends that you operate them with a matching model. Today, with the rapid development of the Internet, product homogeneity is serious, and prices are relatively more transparent than before. The prices of products among merchants have been lowered and lowered again and again, and it is difficult to make a profit from the price difference. In addition to the conventional focus on price and quality, if you want to differentiate, you can only start with the operating model.

Like (0)
Previous 2023-10-01 22:18
Next 2023-10-01 22:31


  • What is the use of WeChat developer account?

    WeChat developer account refers to an account registered on the WeChat official platform, which is used to develop and manage WeChat official accounts, mini programs and other applications. Its functions are mainly reflected in the following aspects: 1. Create and manage WeChat official account WeChat developer accounts can create and manage WeChat official accounts, including subscription accounts, service accounts and enterprise accounts. Through the WeChat official account, enterprises can provide users with high-quality services, improve brand awareness and user stickiness. 2. Create and manage applets WeChat developer accounts can also…

  • What language is the WeChat applet developed in?

    WeChat applet is a lightweight application based on the WeChat development platform. It can run inside WeChat without downloading and installing, and users can use it directly. There are two main development languages ​​for WeChat Mini Programs, namely JavaScript and WXML. JavaScript is a general-purpose programming language that can be used in many fields such as web development, mobile application development, and more. In the WeChat Mini Program, JavaScript is mainly used to write the logic code of the Mini Program to realize various functions of the Mini Program. Developers…

  • How to develop WeChat well

    As one of the most popular social software in China, WeChat has a huge user base and a wide range of application scenarios. In today’s digital age, the development of WeChat is of great significance to both enterprises and individuals. Below, I will detail how to develop WeChat well. 1. Clear development goals Before developing WeChat, we need to clarify the development goals. Different goals require different development programs and technical means. For example, an enterprise developing WeChat may need to implement functions such as customer service, marketing promotion, and…

  • What is WeChat public account development

    WeChat official account development is an application development method based on the WeChat platform, which aims to provide a platform for enterprises, organizations, and individuals to interact with users. Through the WeChat official account, users can obtain relevant information, participate in activities, interact with the official account, etc. WeChat official account development can be divided into two types: subscription account and service account. Subscription accounts are mainly used for information transmission, such as the release and push of news, information, entertainment and other content; service accounts pay more attention to…

  • What framework is used for WeChat development

    WeChat development can use a variety of frameworks, including but not limited to the following: 1. Development framework officially provided by WeChat: including WeChat public platform development, mini program development, WeChat payment development, etc. WeChat officially provides complete documentation and SDK, and developers can choose different development methods and interface calls according to their own needs. 2. Front-end framework: such as Vue, React, etc., which can be used to develop WeChat applets, H5 pages, etc. These frameworks provide a complete component library and state management mechanism, which can greatly improve…

  • Three important opportunities that mini program development brings to enterprises

    Mini programs have exploded more than two years after they were officially launched. Now many companies have developed their own mini programs, hoping to obtain more traffic dividends, but there are still some companies that do not understand the value of mini programs. Still on the sidelines. Let me introduce to you three important opportunities that small program development can bring to enterprises. 1. Relying on WeChat’s powerful functional system to enable enterprises to achieve better marketing effects After the mini program is developed, marketing and promotion work needs to…