With the development of the times, the Internet has become one of the main sources of information in people’s daily lives; and various companies have naturally noticed this huge piece of cake, allowing The competition among enterprises is becoming increasingly fierce. You must know that in today’s information age, the acquisition or dissemination of information has become an important way for enterprise development.
You must know that the more sensitive an enterprise is to external information, the easier it will be for the enterprise to seize market changes and keep up with market development trends. In today’s era, once an enterprise cannot accurately keep up with the times, , it is easy to be surpassed by peers and eliminated by the times; this has also led to many companies gradually starting to conduct online marketing, thereby helping companies obtain or disseminate information.
However, for For many companies, they cannot do a good job in online marketing. What is the reason for this? And this is what we should discuss today!
1. Enterprises lack awareness of online marketing
So far, there are still many companies that do not knowto conduct online marketing and have no knowledge of online promotion. This also sets the stage for the future. The failure of Internet marketing has left a foreshadowing.
You must know that when companies conduct online marketing, they all want to succeed. They ask again and again. Once the publicity is not ideal, they will change direction, thus causing the failure of online marketing.
You must know that Internet marketing requires a process, and good results cannot be achieved in a short time. This is also the characteristic of Internet marketing, but its stability is long and the lasting effect is longer.
2. Enterprise Blindly follow the trend
WeChat is popular, play with WeChat, develop WeChat applets, and run WeChat public accounts; Weibo is popular, play with Weibo; APP is popular, play with APPs, and develop APPs; Websites are popular, play with websites, and develop enterprises website; Douyin is popular, forming a short video team to play Douyin; but blindly following the trend has become the current status quo. Whether it is large, medium or small enterprises or individuals, they all want to get a share of Douyin and Xiaohongshu, thus Stepping into it, these people have not really understood the rules and gameplay of these platforms.
3. Enterprises Lack of professionals
If there are very few people in a company who are truly knowledgeable, most companies don’t know much about online marketing. What’s the reason? Perhaps there is no recruitment of professional personnel, or there are KPI restrictions that prevent employees from deploying content and time well.
This kind of result will eventually cause multiple faults in corporate network marketing. You must know that the entire network marketing is a whole, rather than each doing its own thing.
4. Funds Insufficient investment
In today’s society, no matter what you do, you need money, and the same is true for companies doing online marketing. They need to invest both money and time. If you can’t invest too much money, If there is more, the effect will naturally not be very good. For online marketing, as the promotion intensity increases, the cost will also increase, and enterprises need to know that the investment is to obtain better returns.
5. Network Marketing and brand characteristics are not harmonious
If a company wants to promote its services or brand, it needs to be unified with the characteristics of the corporate brand. You must know that the brand is the foundation of everything. If the brand is not good , everything is empty. Therefore, corporate network marketing is a whole. If you work independently, it will be difficult to really do a good job.