Shanghai SEO optimization: What is the role of anchor text?

The concept of anchor text links

Anchor text links are one way of linking.

Similar to a hyperlink, the code of a hyperlink is an anchor text, and the keyword is used as a link to point to other web pages. This type of link is called an anchor text, which actually establishes the relationship between the text keyword and the URL link.

Shanghai SEO optimization: What is the role of anchor text?
The role of anchor text

What is the purpose of anchor text?

1. Anchor text helps search engines crawl websites faster

For search engines, one of the functions of anchor text is to have a guiding effect. A reasonable distribution of anchor text in the site will make search engine spiders crawl the website directory more quickly, which is similar to the breadcrumb navigation we often say, and it is also a sign of being friendly to search engines.

2. Anchor text can improve website ranking

A reasonable anchor text pointing to the site will allow the engine to more accurately understand the information described in the content of the article, thereby improving the ranking of long-tail keywords and increasing the weight of the website. The anchor text of external links will also give the website a high key weight.

3. Anchor text can increase user experience

When a user browses a certain page, the content of the article may not be very useful to the user. At this time, the anchor text plays a guiding role. Through the anchor text, the user often finds himself faster and more accurately. required information.

Then, for websites without website anchor text, when users do not find what they need, their common action is to close the page, which also verifies the role of anchor text in the site for user experience from the negative side.

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