As a new mobile Internet product, “WeChat Mini Program” has its own special charm. Mini Programs do not need to be installed or occupy the desktop. By registering an account on the WeChat official website, you can develop Mini Programs on the framework, which is faster than APP development. Much more convenient.
Traditional retail requires not only a facade, but also careful decoration. Therefore, it is time-consuming, labor-intensive and expensive, which also discourages many people. In contrast, the new retail brought by mini-program e-commerce can not only save a lot of money, but also greatly shorten the operation preparation time. The more critical point is that it does not have many requirements for the qualifications of merchants. As long as they have a mobile phone and a good idea, everyone can do new retail through mini programs.
E-commerce has become a part of our daily lives, and its development in small programs is remarkable. Why are mini programs so popular in the e-commerce industry?
1. Mini programs can be used directly through the WeChat portal without downloading and installation, and do not occupy mobile phone memory. Due to the memory limitations of mobile phones, most users prefer to download only the apps of a few giant e-commerce platforms. Users of non-giant e-commerce platforms have lower access costs through mini programs.
2. The e-commerce mini program does not require installation or registration, can be quickly opened by scanning the QR code, and has a high promotion conversion rate.
3. The development cost of e-commerce mini-programs is lower, and the entry cost of brand merchants is lower.
4. E-commerce mini programs have the advantage of social sharing.
5. E-commerce mini programs can use WeChat video accounts and official accounts to create a content ecosystem to empower mini programs.
What are the main functions of e-commerce mini programs?
1. Product search/browsing: Search for the products you need online. You can browse the products with multiple pictures, so you can shop as you like at any time.
2. Merchant settlement: The platform sets the threshold for merchants to settle in, and scans the QR code with one click to obtain the merchant’s contact information, making the service more secure.
3. Collect products: Collect your favorite products and quickly find them in your personal center, creating a fast and simple shopping experience.
In addition to the above-mentioned functions, e-commerce mini-programs also have many functions that can be implemented, which need to be developed according to the needs of enterprises and merchants. Therefore, enterprises and merchants must determine what they roughly need before development. Function.
