Currently, the video account is in the internal testing stage, and the first batch has been opened to “certainly influential” media, mainly in the Guangzhou and Shenzhen areas. Of course, those who are not invited to activate it can also actively apply to activate it. A WeChat account can create a video account. It is recommended that companies or institutions use non-private WeChat accounts to open it. The WeChat team further introduced that currently, after users in some cities update to the latest version of WeChat, they can see the “Video Account” entrance in WeChat’s “Discover”, and after entering, they can browse short content such as pictures and videos posted by different accounts.
Introduction to WeChat Video Account
The WeChat video account is different from the WeChat official account. It is a brand-new content recording and creation platform, and it is also a window to understand others and the world. The location of the WeChat video account is also different. It is placed on the WeChat discovery page, just below the entrance to the Moments. The content is mainly pictures and videos.
What is the use of WeChat video account?
The content that can be published by the WeChat video account includes videos within 1 minute and pictures within 9 pictures. It can also include text and links to public account articles. In addition, there is no PC backend and it can be published directly on the mobile phone. Like some other short video platforms, users can like, forward and comment, and the creators of videos can also interact with fans.
WeChat video accounts play many important roles for users. For example, if you are an enterprise or merchant, you can create a video account for promotion. For many friends who are engaged in self-media, such as WeChat public accounts, you can directly implement WeChat video accounts. -A direct traffic diversion process for WeChat official accounts, eliminating the unnecessary steps of other platforms to divert traffic to WeChat, making it more convenient and direct, and the effect may be better.
