1. Can be used as a mobile marketing platform for enterprises: After the WeChat official account is developed, it can have micro-activities, micro-offers and other activities. Users only need to open the official account and click to find the latest discounts and activities of the enterprise. For enterprises, this function can make it easier for fans to participate in activities, increase interaction between the two parties, deepen brand communication, and reduce corporate marketing costs.
2. Can be used as an enterprise’s mobile official website: In the PC era, enterprises need official websites to provide information for inquiry. In the mobile Internet era, enterprises still need such official websites. The mobile official website will become a very important information portal. Users only need to remember the enterprise nickname to search The WeChat public account can obtain company introduction, product services, contact information and other information without the need to log in to the website to query, which saves users the time of switching between mobile phones and PCs and improves the user experience.
3. It can provide a convenient consumption experience as a fan: After the WeChat official account is developed, it can be transformed into a mall, so that customers can directly purchase products and services provided by the company in the official account, and pay directly through WeChat. For enterprises, It is said that this function can provide fans of public accounts with a convenient consumption experience, thereby triggering fans’ consumption behavior.
4. It can form a closed business loop: For enterprises, after attracting customers to the official account, the next job is to monetize the fans. At this time, if the fans are diverted to other platforms, it will often lead to the loss of some fans. But if the company’s official account is developed, then this official account can be used directly as a mall, customer service, and display system. This is equivalent to forming a closed loop in the WeChat ecosystem, effectively forming a closed business loop, thereby controlling Churn rate.
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