It should be noted that the development of WeChat official account is that the following restrictions are only common restrictions, and the specific restrictions may be adjusted according to the changes of WeChat platform policies. It is recommended that when developing an official account, abide by the regulations of the WeChat platform, ensure that the content is legal and compliant, and provide valuable services to users.
Now, New Mileage Technology, a professional WeChat public account development company, will introduce to you several common limitations in the development of WeChat public accounts.
1. Registration Restrictions
Each individual user can only register one personal subscription number, and one enterprise user can only register one enterprise subscription number and one enterprise service number. A mobile phone number can only register one official account.
2. Authentication Restrictions
Only accounts that have completed WeChat official account verification can enjoy more advanced features, such as custom menus, template messages, WeChat payment, etc. Certification is divided into individual certification and enterprise certification, and enterprise certification needs to provide enterprise qualification certificate.
3. Posting restrictions
Uncertified subscription accounts can only publish 1 graphic message per day, and the number of published messages is limited to 5 per month. The certified subscription account can publish 8 graphic messages per day, and there is no limit per month.
4. Push restrictions
Unauthenticated subscription accounts can only push graphic messages through the group sending interface, which is limited to 1 time per day and 4 times per month. The certified subscription account can push 4 graphic and text messages through the group sending interface every day, and there is no limit every month.
5. Advertising Restrictions
The official account cannot publish unauthorized commercial advertisements, use deceptive titles, content and links, and cannot publish pornographic, violent, illegal, prohibited and other harmful information.
6. Copyright Restrictions
Articles, pictures and other content published by the official account must abide by the copyright law and must not infringe the copyright of others. For violations of copyright law, the official account may be banned or subject to legal sanctions.
7. Platform restrictions
Official accounts cannot use third-party platforms to conduct illegal operations, such as swiping fans, swiping readings, etc. Violations of the platform’s regulations may result in the official account being banned or its functions restricted.
8. Content Moderation
The content published by the official account needs to be reviewed by WeChat, including text, pictures, links, etc. Content that fails the review will not be published or deleted, and may even lead to the official account being banned.
9. Revenue Limits
Unauthenticated subscription numbers cannot perform WeChat payment functions, and cannot realize online payment collection. The certified subscription account and service account can realize online payment through WeChat payment, but certain conditions and procedures need to be met.
10. User restrictions
Official accounts cannot force users to follow or share articles by means of inducement or deception. Do not obtain personal information of users without authorization or engage in harassment.
For more information on WeChat official account development, please contact New Mileage Technology Customer Service
New Mileage Technology Online Customer Service
