微信小程序商城流量:如何获取用户和流量?

微信小程序商城用户流量的质量和数量,一直牵动着商家们的心,有流量才能有转化,也就是成单的可能性,故此商家们都在尝试不断尝试使用新的客户流量获取方式,其中的商城小程序逐渐成为人们商业推广的刚需!那么,我们怎么才能有效获取小程序商城的流量和用户呢?

微信小程序商城流量
微信小程序商城流量

社交分享,用户裂变

微信小程序是社交分享的最佳选择简单来讲,9个字,最友好、最习惯、最便捷。最友好。区别于图片、图文、语音的形式,小程序分享采用截屏当前页面开始,高度为80%屏幕宽度的图像作为转发图片,更加丰富的展示分享内容形态。最习惯。基于微信用户基数和分享习惯,在互动分享中将小程序推广。最便捷。一键转发到好友/群更加便捷、随时随地使用。

门店终端关系链社交分享

试想每一个品牌都拥有大量的实体门店和终端导购,每个门店导购就是一个流量节点。利用好品牌导购私域流量,核心两个:第一是微信群,第二个是个人微信。商城用户社交分享,流量裂变社交+电商,是小程序流量崛起最畅通的商业模式,用小程序商城连接用户,让零售有了更大的想象空间。

微信营销刺激流量

小程序商城进而用更直接的方式将商品和用户连接起来,低成本引入高忠诚度用户,进行零售变现。小程序就像微信中的“任意门”,打通了微信的支付、卡券、广告和内容体系。抛开众所周知的小程序多入口,比如用户可从“会话列表”、“发现入口”、“公众号主页”、“自定义菜单”、“图文消息”等入口进入小程序,我们从三个微信营销场景来获取用户流量。

线下门店吸引流量

流量价格越来越高,是我们不得不面临的共识。我们需要的不是一夜昙花,而是持续存储转化,吸纳门店线下流量不容忽视。小程序在门店有着丰富的应用场景,优化门店消费体验。

更多微信小程序开发相关资讯,请联系专业的小程序开发公司上海蓝畅客服

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